Created for Plymouth Marjon University as part of their social media campaign, the client wanted to showcase it’s accessible setting, advertising it’s proximity to both city and sea, something difficult to portray with a single conventional static image. This project typifies the advantages of 360° imagery. In this case, the viewer can clearly see key waypoints: the city, which is to the south of the University campus, Plymouth Hoe, and sea beyond the estuary.
Uploaded to the University’s Facebook page, the 360° image attracted a great deal of engagement, with 255 shares alone! Engaging all demographics – prospective and current students, alumni and locals! Increasing the University’s reach. Proving the rule that VR will capture all ages. Especially at expos; the University’s target is one of the most receptive demographics out there, and a VR experience is sure to generate much interest.
UNIQUE BUSINESS BENEFITS:
- This post was shared over 250 times, increasing their reach.
- Community benefits. Reading the comments on this post, it presided over the meeting of old friends!
- You get to keep all of the assets (360° images, photographs) for your own marketing needs.
For other Facebook 360° see Arthur’s Butcher for inspiration.