Greater Anglia

 Train Fleet Virtual Tour

After The Virtual Tour Experts’ significant success for Greater Anglia capturing their train Stations, we were commissioned to capture interactive 360’s of their new train fleet. As the first tour of its type, our designers were tasked with creating innovative and accessible iconography to guide the user. Our expertise in virtual tours and photography, combined with our understanding of Greater Anglia’s requirements captured the essence of the new trains, highlighting their sleek design, advanced features, and spacious interiors.

Capturing the trains at the depot presented a number of unique challenges. The view from all windows needed to be replaced with an inspiring backdrop plus any corresponding reflections and shadows. The result was an authentic and realistic perspective that mirrored a real journey through the English countryside.

View these live Greater Anglia Train Fleet Virtual Tours:

• Greater Anglia Class 720 train – Commuter (class 720)
• Greater Anglia Class 745 train – Intercity (class 745)
• Greater Anglia Class 755 train – Regional (class 755)
• Greater Anglia Class 755 train – 4-Car Regional (class 755)
• Greater Anglia Class 745 train – Stansted Express (class 745)

UNIQUE KEY ELEMENTS:

• these tours showed great engagement with users exploring the tours for an average of 3 min 13  seconds and looking at 12 scenes
• an accessible interface that allows users to quickly and easily explore all areas of the train.
• the replacement of all window views with something more inspiring encourages users to to “enjoy the journey”.
• change of state features allow clients to see how features such as accessibility toilets function.
• the team at Greater Anglia can quickly and easily edit any hotspots using the content management system.
• branded URLs.
• industry first format sets Greater Anglia apart from its competitors.

Visit the Greater Anglia Train Station website for more information on their trains, services, and stations.