Tourism sector | social media case study
Visit Sidmouth Social Media
To help increase the awareness of Sidmouth we captured a number of spectacular 360° images from the ground and air. We also created a promotional video which can be viewed here.
The numbers that make us proud
Our clients rate our content management system and work produced 5/5.
The social media campaign post achieved over 124,000 organic views.
Over 7,000+ social interactions and a high-impact cost-effective marketing boost.
The Brief
The aerial 360° images were a huge hit on social media. They used a number of panoramas as 360° posts on Facebook. The results were outstanding and far exceeded the performance of any previous campaigns or ads. One post alone achieved an organic reach of over 124,135 views.
What we achieved
Amongst a standard features and processes we worked with Sidmouth team to implement a range of bespoke components that makes this social media post stand out in true form.
High Engagement
Exceptional social media engagement, one Facebook post reached over 124,135 users in the first two weeks.
Top-notch Interaction
High interaction volume, the campaign generated more than 7,000 reactions, comments and shares.
Cost Efficient
Cost-effective boost performance, an £85 “boosted” post delivered an additional 20,196 views, showing strong return on investment.
Top-class 360° Images
Ground and aerial 360° imagery, the tour captured Sidmouth’s coastline, town centre and surroundings in high-impact panoramic views.
Essential Marketing
Multi-channel marketing asset, content was used across social media platforms and webpages, amplifying Sidmouth’s tourism message.
Tourism Display
Brand enhancement for tourism, the virtual tour helped reinforce Sidmouth’s identity as a scenic Regency-era seaside town on the UNESCO-recognised Jurassic Coast.View similar case studies
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Unique benefits that are perfect
for social media-focused posts
- Amazing engagement with a reach of over 124,135 within the first two weeks of publication
- Over 7,000 reactions, comments, and shares.
- Outstanding return on investment when “boosting post” on Facebook – £85 spend generated an additional 20,196 views
QUICK LINKS
Visit Sidmouth Social Post | The Virtual Tour Experts