Education sector | virtual tour case study
University of Cambridge
We partnered with the University of Cambridge to create a campus virtual tour that reflects the prestige of one of the world’s most esteemed educational institutions.
The numbers that make us proud
Feedback from over 300 users was outstandingly positive with an average rating of 4.1/5
The recently launched tour already has over 121,800 scene views, with views rising daily
Users that visit the virtual tour spend an average of 15 scenes for over 6 minutes
The Brief
The University of Cambridge already had an existing virtual tour, but they collaborated with us to develop a more personalised and targeted experience for each user type. It was also critical that all content, including maps, images, and talking head narrators could be updated instantly and easily by the team at Cambridge.
With over 800 scenes and more to come, the challenge was creating an experience that was fast-loading, responsive, easy to navigate, and easy to manage.
What we achieved
Amongst a standard features and processes we worked with Cambridge to implement a range of bespoke components that makes this virtual tour stand out in true form.
User Journeys
Split tours into user journey categories, such as Undergraduate, Postgraduate, Staff, and Parents. Each user journey page will display the relevant areas to that user.
Mini tours
Separate the different colleges, subjects, and student life areas into mini tours that can be accessed and shared separately to easily share each faculty with the relevant prospective students.
Google maps integration
Customisable Google Map integration with hotspots and filters helps users to easily navigate to specific colleges, faculties, or social areas.
Interactive 3D map
A completely interactive 3D map portrays the buildings to scale, allowing users to truly experience the spaces virtually.
Recently Viewed
View a list of previously viewed scenes to easily navigate through to unseen areas or to revisit a scene.
Interactive 360º video
Helped to showcase the university in motion and all of the offerings that Cambridge has available to students.``I can’t thank Neil, Jaqui, Alex, and the entire Virtual Tour Experts company' team enough for the incredible work they did on our University of Cambridge Virtual Tour project! From the very first brainstorm to the final touches, they were the most reliable (and fun!) team anyone could hope for! Their attention to detail was unmatched... Together, they turned what seemed impossible into a reality, and now our Virtual Tour has become an outstanding tool for student recruitment! . . . I am looking forward to work together again in the future!``
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Unique benefits that are perfect
for student-focused virtual tours
- A prestigious visual showcase of Cambridge University, its facilities, and surroundings
- Reaches a global audience virtually, ideal for parents and students abroad
- Enhanced the existing virtual tour to attract both past and future visitors
- An interactive, fast-loading, and responsive virtual tour
- Accessibility features adhering to WCAG 2.1 guidelines
- 3D map integration allows users to immerse themselves in a virtual 3D map that offers realistic perspectives of all the spaces within the university
- Content management system enables staff to add information to scenes, create and edit hotspots, and incorporate audio and videos
- The content management system ensures the tour can be adapted year after year without additional costs
- The unique design is in alignment with Cambridge University’s branding, colours, and persona
- Fully customised talking head narrators are featured throughout the tour
- A custom interactive map, as requested by students, allows users to view the distance between amenities
- Implemented filters that adapt the view, controlled by the user, highlight different aspects of student life through micro tours, particularly important for the collegiate nature of the institution
- Increased relevance and engagement for the audience
- Increased usability, relevance and user engagement due to rich, interactive content
QUICK LINKS
Cambridge University Virtual Tour | by The Virtual Tour Experts