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virtual-tour-company

Transport sector | virtual tour case study

Greater Anglia Train Stations

Following a tender process, we were chosen by the Greater Anglia train operating company due to our expertise in usability, custom design and accessibility.

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The numbers that make us proud

 
Over 103,000 scene views on Cambridge station alone. This from 1 station out of 20 more station tours.
 
97% rated the tours as an easy way to navigate and 95% felt it would increase confidence when travelling.
 
Users that visit the virtual tour view an average of 12 scenes for over 4 minutes
Greater Anglia Train Stations logo

The Brief

The brief was to create an industry-first, a fully accessible virtual tour that provided users with inspiring guidance to help with trip planning.

The photography was captured during busy rush hours and our skilled team of photographers and digital editors successfully captured 1000 panoramas in 15 stations with over 40 000 raw images, with a final result of no visible people in the end product, a miracle of photography and editing! The tour has inspired the development of our new custom platform for venues and transport providers – V.A.S.T.

What we achieved

Amongst a standard features and processes we worked with Greater Anglia train stations to implement a range of bespoke components that makes their virtual tours stand out in true form.

Superior Photography

Unique photography techniques to remove all people (even during rush hour) on all drone and ground photography.

Content Management

A custom virtual tour editor through which clients can edit, manage and adapt all interactive elements of the tour including menus, maps, scene guides, hotspots and more.

Accessibility Widget

Accessibility widget feature that sets the standard in following WCAG 2.1 guidelines. We provide more accessibility compliance options than any other tour.

Interactive Exploring

Custom-designed menu styles to enable users to explore by facilities, platforms or an interactive map.

Auto-Guided Navigation Tool

First launched on Greater Anglia's tours, is our unique and custom-built auto-guided navigation tool that generates guided tours from anywhere in the station.

Interactive 360º video

A fully interactive, fast loading and responsive virtual tour, with unique design in keeping with their strong branding.
``At Greater Anglia we wanted to create virtual tours of our 15 busiest railway stations to help customers familiarise with their environment before travelling. At the same time, the tours needed to be accessible for everyone with disabilities, and available on any platform. Neil and The Virtual Tour Company delivered exactly that, and are still supporting us fine tuning and adding features to the tours. With their friendly, professional and flexible mindset, it has been, and continues to be a pleasure to work with the team. Top notch photography, bespoke accessibility features, and a solid content management system put them above and ahead of other companies tendering for this contract.``
Fran

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Unique benefits that are perfect
for transport industry virtual tours

  • a custom virtual tour editor through which clients can edit, manage and adapt all interactive elements of the tour including menus, maps, scene guides, hotspots and more.
  • unique photography techniques to remove all people (even during rush hour).
  • accessibility widget feature that sets the standard in following WCAG 2.1 guidelines. We provide more accessibility compliance options than any other tour.
  • fully interactive, fast loading and responsive virtual tour.
  • unique design in keeping with their strong branding.
  • custom menu styles to enable users to explore by facilities, platforms or an interactive map.
  • template created for the quick rollout of multiple tours.
  • a unique and custom-built autopilot feature that generates guided tours from anywhere in the station.
  • the tour has been a huge hit with users spending an average of 7 minutes engaging and exploring.
Greater Anglia Train Stations Virtual Tour | The Virtual Tour Experts