Hotels & Resorts sector | Google Ad case study
Parrot Key Google Display Ad
Parrot Key Hotel and Resort are always looking for ways to stand out from the crowd. Creating engaging banner ads that generate clicks and interest is hard but these banners provide the perfect solution. It combines inspiration and intrigue to encourage the user to explore – the conversion and engagement rates of these 360 banners are setting new standards for interactive advertising and an excellent tool in your ads portfolio.
The numbers that make us proud
Social media interactive solutions generate up to 15x more user engagement.
Interactive content generates 52.6% higher engagement rates than static content.
Animated banner ads deliver up to a 41% higher engagement rate than static banners.
The Brief
Parrot Key Resort engaged us to create a bespoke virtual-tour Google banner and display ad campaign built around their luxury resort in Key West. The project harnessed drone and 360° photography to produce interactive ad units that generate clicks, increase engagement, and direct prospects into a fully immersive resort tour, ultimately supporting higher enquiry and booking rates.
We assisted in creating an engaging resort virtual tour for Parrot Key, that would increase the enquiries and generate more bookings for them.
What we achieved
Amongst a standard features and processes we worked with Parrot Key team to implement a range of bespoke components that makes this google display ad stand out in true form.
HDR 360° Images
High-impact visual campaign combining 360° imagery and aerial footage to reflect the tropical luxury of the resort.
Google Ads
Banner ads with purpose, specifically built as interactive virtual tour units that deliver up to 15× more engagement than standard ads.
Multi Device Capable
Responsive design across devices and browsers, ensuring seamless performance whether the user is on mobile, tablet or desktop.
Brand Consistent
Brand-consistent design, tailored to mirror the resort’s style and elevate its digital identity while increasing trust.
Customisable One-Ad
Custom scene extraction, so specific rooms or experiences (e.g., the bedroom tours) could be displayed as standalone ad units on key website pages.
Boost Bookings
Conversion-focused outcome, designed to enhance prospective guest research, drive inquiries and ultimately increase bookings through immersive experience.
``We have worked with the Virtual Tour Company for a number of international projects. The level of work and detail has been amazing and the team is always a pleasure to work with. We hope to be working together on many more projects in 2020!``
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Unique benefits that are perfect
for tourism-focused google ad displays
- increase ROI with more online bookings and engagement.
- stunning and captivating drone and 360 photography imagery.
- interactive solutions generate up to 15x more user engagement.
- helps customers with their research and decision making.
- allows you to reach your target audience.
- responsive design to work across all main devices and browsers.
- branded design to fit the client’s website style, look and feel.
- increases social appearance and engagement rate throughout their online presence.
- custom coding so individual scenes can be extracted for use on key pages (so the bedroom tours were displayed as a stand along with tours on the corresponding pages of their site).
QUICK LINKS
Parrot Key Resort and Hotel Google Display Ad