Transport sector | virtual tour case study
Greater Anglia Train Fleet
After the successfully launched Greater Anglia station tours, we were asked to create a set of 5 “inside train” virtual tours. Greater Anglia had invested over £1.4 billion to upgrade its fleet with modern, stylish trains. Our virtual tours let you step inside and explore the features onboard, including plug sockets between seats, real-time information screens, a café bar on intercity services, dedicated wheelchair spaces, accessible toilets and more.
The numbers that make us proud
Over 58,000 scene views on just 1 of the 5 inside train fleet tours alone.
97% rated the tours as an easy way to navigate and 95% felt it would reduce travel anxiety.
Users that visit the virtual tour view an average of 17 scenes for over 4 minutes
The Brief
After The Virtual Tour Experts’ significant success for Greater Anglia capturing their train Stations, we were commissioned to capture interactive 360’s of their new train fleet. As the first tour of its type, our designers were tasked with creating innovative and accessible iconography to guide the user. Our expertise in virtual tours and photography, combined with our understanding of Greater Anglia’s requirements captured the essence of the new trains, highlighting their sleek design, advanced features, and spacious interiors.
Capturing the trains at the depot presented a number of unique challenges. The view from all windows needed to be replaced with an inspiring backdrop plus any corresponding reflections and shadows. The result was an authentic and realistic perspective that mirrored a real journey through the English countryside.
What we achieved
Amongst a standard features and processes we worked with Greater Anglia to implement our range of bespoke components that makes their train fleet virtual tours stand out in true form.
Industry First Innovation
The first interactive 360° train tour of its kind, setting Greater Anglia apart from competitors.
Immersive User Experience
Realistic window replacements with scenic backdrops and reflections create the feeling of a true journey through the English countryside.
Engaging Results
Strong user interaction, with visitors spending an average of 4 minutes 10 seconds exploring 17 different scenes.
Accessible Design
Custom iconography and an intuitive interface make it easy for all users to navigate and explore the trains.
Dynamic Functionality
Change-of-state features showcase how elements like accessible toilets operate, bringing static spaces to life.
Flexible Content Control
Branded URLs and a user-friendly virtual tour editor give Greater Anglia full control to update hotspots quickly and easily.Each Greater Anglia Fleet Train tour provides a realistic, interactive, and inclusive experience. Explore using the links below:
Alstom 720 Aventra 5-Car Suburban | Stadler 745 12-Car Intercity | Stadler 745 12-Car Stansted Airport | Stadler 755 3-Car Regional | Stadler 755 4-Car Regional
``At Greater Anglia we wanted to create virtual tours of our 15 busiest railway stations to help customers familiarise with their environment before travelling. At the same time, the tours needed to be accessible for everyone with disabilities, and available on any platform. Neil and The Virtual Tour Company delivered exactly that, and are still supporting us fine tuning and adding features to the tours. With their friendly, professional and flexible mindset, it has been, and continues to be a pleasure to work with the team. Top notch photography, bespoke accessibility features, and a solid content management system put them above and ahead of other companies tendering for this contract.``
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Unique benefits that are perfect
for transport industry virtual tours
- these tours showed great engagement with users exploring the tours for an average of 3 min 13 seconds and looking at 12 scenes
- an accessible interface that allows users to quickly and easily explore all areas of the train.
- the replacement of all window views with something more inspiring encourages users to to “enjoy the journey”.
- change of state features allow clients to see how features such as accessibility toilets function.
- the team at Greater Anglia can quickly and easily edit any hotspots using the content management system.
- branded URLs.
- industry first format sets Greater Anglia apart from its competitors.
QUICK LINKS
Greater Anglia Train Fleet Virtual Tour | The Virtual Tour Experts