Education sector | social media case study
Tranquility Bay Social Media
The virtual tour we created for Tranquility Bay Resort reflected the luxurious nature of the resort. They have used our provided 360 images and aerial drone images to create multiple Facebook 360° posts, with amazing results. Consistently hitting views in the thousands and encouraging amazing engagements, comments and shares. The content we provide is multi-functional. The posts were used in ad campaigns and consistently outperformed all other traditional “flat” media, thus yielding top-performing results.
The numbers that make us proud
Social media interactive solutions generate up to 15x more user engagement.
The top performing posts saw a collective 552 comments.
Collectively the posts saw over 774 shares across social media.
The Brief
Tranquility Bay Beachfront Resort engaged The Virtual Tour Experts to amplify their online presence by creating a 360° social-media-ready virtual tour of their luxury resort in the Florida Keys. The project delivered high-quality aerial and interior 360° imagery tailored for Facebook 360° posts, drone visuals, and targeted ad campaigns. The content consistently achieved high engagement metrics, was repurposed across their marketing channels, and contributed significantly to online bookings and brand awareness.
REGIONAL DRONE POST
RESORT LOCATION POST
ACCOMMODATION POST
We created a virtual tour for Tranquility Bay Resort to reflect the luxurious nature of this resort. Click here to view the case study and to view the Tranquility Bay virtual tour.
What we achieved
Amongst a standard features and processes we worked with Tranquility Bay team to implement a range of bespoke components that makes their 360° social media posts stand out in true form.
Immersive Showcase
Immersive resort showcase with 360° aerial and internal imagery that transports viewers into the heart of Tranquility Bay’s tropical luxury.
Crafted for Social
Social-optimised content, specifically crafted for Facebook 360° posts and ad campaigns, resulting in thousands of reactions, comments and shares.
High Engagement
High conversion impact, with the project contributing significantly to bookings and ROI by driving online engagement that outperformed traditional media.
Multiple Usage
Multi-channel asset reuse, enabling the resort to use 360° images and drone footage for Google Business, social platforms, and booking partner sites.
Branded Designs
Branded design alignment, ensuring the virtual tour visually synchronised with Tranquility Bay’s identity and luxury positioning.
High Impact
User-engagement success, with average user sessions nearing six minutes and strong scene-by-scene engagement across the virtual tour experience.
``We have worked with the Virtual Tour Company for a number of international projects. The level of work and detail has been amazing and the team is always a pleasure to work with. We hope to be working together on many more projects in 2020!``
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Unique benefits that are perfect
for tourism-focused 360° social media posts
- amazing engagement with reactions, comments, and shares consistently hitting the thousands.
- provided unique social media content and experience from their original virtual tour.
- increase ROI with more online bookings and engagement.
- stunning and captivating drone and 360 photography imagery.
- interactive solutions generate up to 15x more user engagement.
- increases social appearance throughout the online presence.
- helps customers with their research and decision making.
- an integration feature was added so “micro tours” could be added to allow users to look around one particular area.
- you get to keep all of the assets (360° images, photographs) for your own marketing needs.
QUICK LINKS
Tranquility Bay | Social Media Posts | by The Virtual Tour Experts