Education sector | virtual tour case study
Charterhouse School
We partnered with Charterhouse, a leading independent, co-educational boarding and day school, to create an immersive, student-led virtual tour showcasing their campus and culture to prospective families in the UK and abroad.
The numbers that make us proud
According to StudentBridge 73% of prospective students say that virtual tours play a significant role in helping them choose a school.
Feedback from over 300 users of our education tours was outstandingly positive with an average rating of 4.1/5.
Users generally spend over 6 minutes exploring multiple scenes on our successful education tours, increasing website engagement
The Brief
Charterhouse approached us with the goal of developing a virtual tour that would reflect the spirit of the school while offering an engaging, informative experience for prospective students and their families. They wanted to move beyond traditional walkthroughs and create something truly human, using real students as on-screen narrators to maintain an authentic, relatable connection. The tour needed to serve a wide audience, including parents, UK-based prospects, and international families, by highlighting the school’s facilities, culture, and geographic context. Ultimately, the goal was to support admissions by increasing engagement and providing a compelling digital alternative to in-person visits. In addition, we were tasked with setting up private and group virtual conferences using our conference tool.
Deliverables
- Captured professional-grade 360° video with clear audio narration
- Ensured student safeguarding and privacy throughout filming
- All shots done during non-school hours to avoid disruptions
- Photo editing to remove vans, cars, and people
- Post processing to turn cloudy skies into sunny skies throughout for all drone shots
- A fully functional conference tool for private and virtual conferences to showcase the virtual tour
- An interactive tour that communicates the school’s spirit and identity in a virtual format
What we achieved
In addition to our standard features we worked with Charterhouse School to implement a range of bespoke components that makes this virtual tour stand out in true form.
Student Talking-Head Narrators
To keep the experience personal, we filmed real students acting as narrators, guiding viewers through different scenes. This added authenticity and allowed prospective families to connect with the school.
Distance Markers in Opening Scene
We added custom graphics showing Charterhouse’s proximity to London and other key cities, instantly anchoring the school geographically for international and out-of-area viewers.
Drone Footage
To offer a stunning overview of the campus grounds and architecture, we captured dynamic drone footage, providing a cinematic introduction to the school’s setting.
Scene Overlays with Titles
Each section of the tour includes overlays naming the scene, helping users stay oriented while exploring different areas of the school.
Polaroid-Style Interactive Menu
The tour features a playful, brand-aligned polaroid-style menu that makes navigation intuitive and visually engaging.
Fully Custom-Branded Interface
We aligned all design elements, fonts, and colours with Charterhouse’s visual identity, ensuring the tour feels like a seamless extension of the school’s brand.
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Why Student-Centred Virtual Tours Work
By placing real students at the heart of the tour, Charterhouse is able to offer an experience that feels honest, relatable, and emotionally resonant. This approach shifts the focus from buildings and facilities alone to the stories, energy, and personalities that truly define the school. For prospective families, especially those unable to visit in person, this type of content fosters trust, connection, and confidence in the school community.
Key Benefits:
- Builds trust and relatability with prospective families
- Captures the genuine student experience and school culture
- Encourages deeper emotional engagement than static or text-based tours
- Helps international families feel more connected and welcomed
- Adds a narrative layer that increases both viewing time and tour completion rates
- Supports admissions and marketing by offering a compelling digital-first discovery tool
QUICK LINKS
Charterhouse Virtual Tour | The Virtual Tour Experts