Tourism sector | video tour case study
Dartmoor Zoological Park Video
Located 15 minutes from Plymouth, this wonderful attraction is home to over 150 animals. Dartmoor Zoo was made famous by the feature film, “We Bought a Zoo”. It is now an entirely unique environment, a wonderful family day out, and an award-winning conservation park.
The numbers that make us proud
Feedback from over 300 users was outstandingly positive with an average rating of 4.1/5
89% of businesses now use video marketing for their businesses.
93% of marketers consider video a crucial part of their overall strategy.
The Brief
Dartmoor Zoological Park, located near Plymouth with over 150 animals and made famous by the film “We Bought a Zoo”, hired The Virtual Tour Experts to create a high-impact video tour. The goal was to capture the wide-open enclosures, natural settings, and visitor experience in motion, increasing engagement and enticing families and schools to visit or learn more online.
What we achieved
Amongst a standard features and processes we worked with Dartmoor Zoological team to implement a range of bespoke components that makes this video tour stand out in true form.
HDR Videography
High-quality video production, using aerial and ground-level cinematography to showcase the park’s scale, landscape and animals in immersive detail.
Boost Engagement
Enhanced user engagement, as the video encourages visitors to remain longer on-site and explore what the park offers virtually.
Marketing Asset
Effective marketing tool, used across social media, website, and booking channels to raise awareness and convert interest into visits.
Accessibility Excellence
Broad accessibility, making the park’s experience available to those unable to visit in person, a valuable resource for schools and remote audiences.
Boost Traffic
SEO & traffic boost, with the video helping increase organic visibility and driving more traffic to the park’s website.
Educational Tool
Supports educational outreach, aligning with the park’s conservation mission by enabling virtual visits and learning opportunities for students and families.View similar case studies
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Unique benefits that are perfect
for tourism zoo-focused video tours
- A high-quality video shows off the wide-open spaces and spectacular location
- Allows users to find out the diverse range of animals.
- The video encourages users to spend longer on the site
- The video is also used on social media to help increase engagement and reach
- The video is used to convert people who are looking for reviews into clients booking through their own site.
- The video ranked clients higher on organic google results pages, thus providing more traffic to their websites.
Visit the Dartmoor Zoological Park website.
QUICK LINKS
Dartmoor Zoological Park Video Tour | The Virtual Tour Experts