Tourism sector | virtual tour case study
Dartmoor Zoological Park
Located 15 minutes from Plymouth this wonderful attraction is home to over 150 animals. Dartmoor Zoo was made famous by the feature film, “We Bought a Zoo” and has since gone from strength to strength, It is now an entirely unique environment, a wonderful family day out, and an award-winning conservation park.
The numbers that make us proud
Our clients rate our state-of-the-art content management system and work produced 5/5.
Incorporating virtual tours in their marketing have reported increased enquiries of 67%.
Interactive content generates 52.6% higher engagement rates than static content.
The Brief
Dartmoor Zoological Park partnered with our team to create an immersive 360° virtual tour aimed at showcasing their expansive park, the freedom of the animal enclosures, and the unique visitor experience. Located near Plymouth and home to over 150 animals, the zoo needed a digital asset to increase engagement, support bookings, and reflect their conservation credentials. The result is a high-quality, interactive tour that features hotspots, social-media-ready imagery and VR compatibility.
What we achieved
Amongst a standard features and processes we worked with Dartmoor Zoological Park to implement a range of bespoke components that makes this virtual tour stand out in true form.
HDR Photography
High-quality visual showcase of wide-open spaces and spectacular location, designed to reflect the park’s scale and natural setting.
Interactive Experience
Interactive hotspots allow users to discover more about animals, habitats and conservation efforts as they explore the tour.
Enhance Engagement
Strong engagement tool, the tour is designed to encourage users to spend more time exploring, enhancing familiarity and interest.
Social Tools
Social-media usage, 360° imagery from the tour is utilised on social platforms to increase reach and visibility for the zoo.
VR Function
Prepared for VR and educational use, allowing school-age visitors and remote audiences to explore virtually, increasing accessibility.
Increased Visibility
Conversion support, the virtual tour is used as an inspiring tool to help increase bookings and visits by giving visitors a strong digital first impression.View similar case studies
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Unique benefits that are perfect
for tourism zoo-focused virtual tours
- A high-quality virtual tour shows off the wide-open spaces and spectacular location
- Interactive hotspots allow users to find out more about animals.
- The tour encourages users to spend longer on the site
- The 360 images are also used on social media to help increase engagement and reach
- The tour can also be used with VR goggles – an excellent way to engage and entertain more school-age children before and after their visit
- The tour is used to help increase bookings through inspiring content. Interactive content is shown to double enquiries and conversions.
Visit Dartmoor Zoological Park website.
QUICK LINKS
Dartmoor Zoo Virtual Tour | The Virtual Tour Experts