University of Cambridge

University Virtual Tour

We partnered with the University of Cambridge to create a campus virtual tour that reflects the prestige of one of the world’s most esteemed educational institutions.

The University of Cambridge already had an existing virtual tour, but they collaborated with us to develop a more personalised and targeted experience for each user type.  It was also critical that all content, including maps, images, and talking head narrators could be updated instantly and easily by the team at Cambridge.

With over 800 scenes and more to come, the challenge was creating an experience that was fast-loading, responsive, easy to navigate, and easy to manage. 

Stand-Out Features We Used:

User Journeys: Split tours into user journey categories, such as Undergraduate, Postgraduate, Staff, and Parents. Each user journey page will display the relevant areas to that user.

Mini Tours: Separate the different colleges, subjects, and student life areas into mini tours that can be accessed and shared separately to easily share each faculty with the relevant prospective students.

Google Maps Integration: Customisable Google Map integration with hotspots and filters helps users to easily navigate to specific colleges, faculties, or social areas.

Interactive 3D Map: A completely interactive 3D map portrays the buildings to scale, allowing users to truly experience the spaces virtually.

History State: View a list of previously viewed scenes to easily navigate through to unseen areas or to revisit a scene.

360-Video: Helped to showcase the university in motion and all of the offerings that Cambridge has available to students.

Unique Business Benefits for Student-Focused University Virtual Tours:

• A prestigious visual showcase of Cambridge University, its facilities, and surroundings
• Reaches a global audience virtually, ideal for parents and students abroad
• Enhanced the existing virtual tour to attract both past and future visitors
• An interactive, fast-loading, and responsive virtual tour
• Accessibility features adhering to WCAG 2.1 guidelines
• 3D map integration allows users to immerse themselves in a virtual 3D map that offers realistic perspectives of all the spaces within the university
• Content management system enables staff to add information to scenes, create and edit hotspots, and incorporate audio and videos
• The content management system ensures the tour can be adapted year after year without additional costs
• The unique design is in alignment with Cambridge University’s branding, colours, and persona
• Fully customised talking head narrators are featured throughout the tour
• A custom interactive map, as requested by students, allows users to view the distance between amenities
• Implemented filters that adapt the view, controlled by the user, highlight different aspects of student life through micro tours, particularly important for the collegiate nature of the institution
• Increased relevance and engagement for the audience
• Increased usability, relevance and user engagement due to rich, interactive content

Cambridge University stands as a beacon of academic excellence, and our virtual tour reflects this by providing a cutting-edge, engaging, and personalised experience for all its users. Comprising 31 colleges, six schools, and over 150 faculties and departments, the University of Cambridge covers a vast array of subjects and specialised areas of research. Since its founding in 1209, Cambridge has been at the forefront of academic study and research. The university’s long history is marked by numerous discoveries and innovations that have shaped our world.

Contact us now to find out how you can make your university more accessible.