Virtual tours are the most effective way to sell your venue or business without face to face contact. With the impact of covid, the benefits have been magnified. With so many choices, how do you get the best results for your business and clients?
We identified the TEN MOST IMPORTANT FACTORS when planning, building and maintaining a tour for tangible and trackable results.
Read our quick-fire version below or click here to download our full guide for creating successful virtual tours.
Through all stages of the production process a focus on marketing goals and outcomes is key. Analytics and reporting ensure clear measurements for effectiveness. The most valuable data includes time on tour, time on scene, number of scenes viewed and more.
Keeping web content up to date is key. A content management system is critical to ensure a scalable, editable solution that significantly reduces costs by decreasing the need for ongoing developers.
A virtual tour needs to be more than a visual walkthrough. Your tour should sell and inspire at every stage. Imagine you were doing the tour in person – what would you say, highlight and draw focus to? A virtual tour should replicate these elements using interactive features such as hotspots, videos and image galleries.
Our research shows that open days are best conducted using established platforms such as Microsoft teams, Zoom and more, we help you develop a strategy to connect with your audience in the most appropriate and effective way possible.
These approaches are now part of their long-term strategy for many clients through COVID and beyond.
Using the highest image quality is key. HDR imagery shows your venue in glorious detail. Our custom tours are created with the best DSLR cameras and 4K resolution drones which are limitless in their capabilities.
Using high-quality photography or 360° video is engaging, dynamic and captivating technology for VR headsets, If you want to excite prospective students then VR is a fantastic tool for engagement and works brilliantly at shows, events or fayres.
It is essential that all your web content complies with WCAG 2.1. Virtual tours have always lagged behind traditional websites due to product complexity. We are happy to announce that all of our tours are 100% accessible to government guidelines.
Add character to your virtual open day with a friendly face. A video can introduce context and content to a scene, it adds personality and enriches the entire experience. Using the content management system you can add presenter videos to any scene with the option to use green screen background for complete immersion.
A virtual tour can be a significant investment. To ensure the best possible return on investment ensure your chosen provider supplies all 360° imagery, drone footage and video copyright free for use on social, google and more.
The virtual tour industry is growing rapidly with many new start-ups so it’s crucial to choose a company that has reviews and experience in your field. We consistently get 5-star reviews which you can READ HERE.
